The chips are made with corn, pea protein, organic sunflower oil, and other ingredients. Each 50-g serving contains 12 g of protein, 240 calories, 12-14 g of fat, 20-22 g of carbohydrates, and no added sugar.

“With summer upon us, it’s time for folks to enjoy the savoury side of SimplyProtein that’s perfect with their guacamole, salsa, in their nacho recipes, or however they choose,” said Michael Lines, CEO of Wellness Natural, the parent company of SimplyProtein.

The chips are sold in 130-g bags with a suggested retail price of $6.99. The product is currently available at Sobeys, Safeway, Thrifty, Healthy Planet, Loblaws, Metro, and online at Amazon and SimplyProtein.ca.

It is made with whole grains and flax seeds and sweetened with monk fruit juice concentrate. Each serving has 23 g of protein and 7 g of fibre. It can be prepared by adding water and microwave for 90 seconds.

The single-serve mug cakes will hit shelves on Tuesday, June 25, and can be bought online or at select retailers.

Nestle Sustainably Sourced chocolate is crafted using Rainforest Alliance-certified cocoa.

Travellers will be able to personalize their 170 g and 280 g bars by adding their own messages to the product sleeves.

“Through creative branding, we can provide transparency on the origin of the cocoa used in our chocolate,” said Aura Sanchez, head of marketing at Nestle Travel Retail. “It enables us to raise awareness about our longstanding commitments to supporting cocoa-farming families and the long-term sustainability of cocoa production.”

Nestle Sustainably Sourced Cocoa will also be available in a recyclable paper pouch.

The new products are made in London, Ont., and are free of artificial flavours and colours.

These products are available to purchase at Sobeys, Metro, Loblaws and Walmart.

Noochies are high-protein, nutrient and fibre-rich pet treats made without factory farming. It features Bmmune, a nutritional yeast ingredient rich in protein, vitamins, and amino acids.

Joshua Errett, founder of Noochies, said, “Our treats offer meaningful health benefits and align with the growing trend towards responsible pet ownership and sustainable food sources.”

It’s available in the four flavours of Korean BBQ Chicken, Thai Coconut Curry Chicken, Chili Lime Chicken and Lemongrass Basil Chicken.

Fresty is currently sold in Sobeys and Safeway, and will soon be available in Ontario-based Metro stores.

“We launched Fresty to meet a big gap in the market for consumers,” says Brent Cator, president and CEO of Cardinal Meat Specialists. “Consumers told us when shopping for meal ideas, they can’t find three things they are looking for: convenience, in that they can be prepared in minutes, that taste good and are healthy.”

The muesli range is available at Metro Ontario and Highland Farms stores, with a nationwide rollout coming soon. The 450g packs retail at $7.49 and are available in three flavours of fruit and nut; fruit nut and seeds; and choco and nut.

The product contains discs of millet, a supergrain that can grow on arid lands with minimal input.

“This plant-based version of the Laughing Cow is bringing the brand’s experience and know-how in creamy, delicious spreadable cheese to the plant-based category, where a better taste and textural product experience is needed, said Marie-Eve Robert, vice president, marketing and CSR, at Bel Group Canada. “For our plant-based offerings, we always collaborate closely with consumers to make sure we are getting the taste, texture, and quality just right. In fact, our consumers essentially serve as final decision makers in our innovations.”

The new plant-based product, made with almonds, is available in same convenient triangle format that the Laughing Cow is known  for. It is suitable for every occasion and perfect for snacking and lunchboxes.

The Bel Canadian portfolio now comprises 57 per cent plant-based and fruit products and 43 per cent dairy products.

The Cerveza-style brew has 20 calories and 3g of carbohydrates.

“In line with Partake Brewing’s commitment to promoting a healthy and active lifestyle, Mexi Brew stands out as a low-calorie, low-carb option that doesn’t compromise on flavour. It embodies the essence of the ‘better for you’ movement, proving that choosing non-alcoholic beverages can be a delightful experience,” Partake’s founder, Ted Fleming, said.

The brew can be purchased online or at select retail stores in a pack of six.

Vital Pursuit products will be available in a variety of frozen formats such as bowls with whole grains or protein pasta, sandwich melts, and pizzas, all for a suggested retail price of US$4.99 and under (prices may vary by retailer). The products are portion-aligned and include essential nutrients like protein, vitamin A, potassium, calcium or iron. Vital Pursuit also includes gluten-free options, and several air-fryer ready items for added convenience.

Vital Pursuit will be available in the U.S. by Q4 with 12 SKUs.

Pure J.L. Kraft comes in 12 flavours, six of which are new to the Canadian salad dressing category: Pomegranate Zaatar, Honey & Shallots, Miso Lime Ginger, Moroccan Lemon, Orange Turmeric Poppyseed and Black Garlic & Cracked Pepper.

“With Pure J.L. Kraft, we’ve created products that use simple ingredients and taste like they are homemade but offer people the bold, globally inspired flavours they are craving and convenience they are looking for in the grocery aisle,” says Stephanie Goyette, head of Taste Elevation Platform, marketing & strategy at The Kraft Heinz Company Canada. “There are endless ways to integrate our flavours into at-home recipes – from dressing a salad, to topping a grain bowl, or marinading proteins and vegetables. With Pure J.L. Kraft, we’re reminding people that just because something is made with simple ingredients does not mean it needs to be boring.”

The launch of Pure J.L. Kraft marks the third Kraft Heinz brand to launch or return to Canada in 2024.

The new brew style, launched in March, has 25 calories. This limited edition is designed in collaboration with the APP Tour.

l”I’ve always been a beer lover and so I set the bar extremely high, non-alcoholic beers included! Partake goes well beyond that with their amazing selection of great-tasting NA beers and I don’t have to compromise on my health and fitness. I can celebrate wins in a big way and get right back on the court without missing a beat,” said Nick Slater, professional pickleball player and former pro tennis player.

Ted Fleming, the founder of Partake Brewing, said, “Non-alcoholic options are becoming more popular as part of the ‘better for you’ lifestyle, indicating a move towards healthier living choices, including activities like pickleball.”

Partake is the official non-alcoholic beer for the 2024 Association of Pickleball Players (APP) Tour, blending the brewery’s range of low-calorie, non-alcoholic beverages with the popularity of pickleball.

The partnership is marked by the introduction of a novel community initiative known as the Partake Community Hero Award. At each 2024 APP Tour stop, this award will honour individuals who have made noteworthy personal contributions to their local pickleball communities.

“We’re very pleased to have a wonderful partner in Partake to bring their passion and refreshing beverages into our pickleball community,” said Ryan McSpadden, APP chief revenue officer. “Now with the addition of Pickleball Pils, our world-class events just got even more delicious.”

Partake’s lineup includes IPA, Pale Ale, Hazy IPA, Blonde, and Peach Gose, all ranging between 10-30 calories.

Partake’s Pickleball Pilsner is available at all 2024 APP tour stops. Limited-edition pickleball mixed packs are also available at select retail partners across Canada and the US.

To learn more about Partake Brewing visit https://drinkpartake.com.

Created in the mid-1980s, Bagel Bites exited the Canadian market in 2021.

With low prep time, each box includes a microwavable crisping tray for ease of serving.

“Bagel Bites has incredibly passionate fans and we have been working hard to bring the beloved pizza snack back to Canadian shelves,” said Marie Claire Hurtado, Senior Brand Manager for Bagel Bites. “Positioned as a snack without limits, we will continue to bring our delicious familiar flavours to fans across the country to enjoy. Our re-entrance is only the beginning of what’s to come!”

The brand is re-entering the market with a new logo and packaging and each serving of Bagel Bites has seven grams of protein, contains zero grams of trans-fat, and no artificial flavours or high-fructose corn syrup.

“Young coffee consumers start drinking their coffee cold. With the Nescafé Espresso Concentrate, we want to capture the growing out-of-home cold coffee trend and bring it in-home, with a quality premium cold coffee, in a convenient, simple, and customizable way,” Philipp Navratil, Head of Nestlé’s Coffee Strategic Business Unit, said.

The new product’s key features include quality coffee, an uncomplicated process and highly customizable. Consumers can simply add a small shot of Espresso Concentrate to milk, to have a creamy iced Latte, to water for a robust Americano, or even mix it in a refreshing twist with lemonade or juice.

“At Nestlé we leveraged our state-of-the-art coffee roasting and brewing technologies across roast and ground, soluble, ready-to-drink and portioned coffee formats. With the Nescafé Espresso Concentrate, we build on our expertise to create tasty and convenient coffee-at-home experiences for cold consumption,” Damien Tissot, Head of Nestlé R&D for Coffee said.

“Canadian consumers have craved Barebells for a long time – some of them have reported that they’ve been travelling across the border only to stock up on Barebells. Now, we are finally able to answer their call. Expanding into Canada is an important step in our growth journey, and we are very excited for the future,” Roland Radu, General Manager of Barebells Canada, said.

The brand offers four protein bar flavours, including cookies & cream, creamy crisp, caramel cashew, and chocolate dough. These bars contain 20 grams of protein and have no added sugar. They will be sold in single-serving packages, four packs, and boxes of twelve.

Barebells will be available at Supplement King, Herc’s, vitamin shops, and other retailers across Canada, as well as a broad mix of local retail, gyms, and drug store chains. Later, the product will be available to purchase online as well.

“Building on the continued growth and expansion of our portfolio, we are delighted to enter into sports hydration with a premium option like Electrolit,” said Jean Gagnon, senior director, cold beverages at KDP Canada. “Electrolit is set to transform the way consumers approach hydration by offering a superior solution that goes beyond conventional sports drinks and an alternative for those seeking a comprehensive hydration solution that aligns with an active lifestyle.”

The transition of Electrolit distribution to KDP Canada will take place in early 2024.

The naming of the sneakers is a callback to the monetary value ($1,352) the average Canadian household wastes in food each year.

“Hellmann’s has a longstanding history of taking the necessary steps to address, raise awareness, and reduce food waste,” said Harsh Pant, Sr. brand manager for Hellmann’s Canada. “With 1352: Refreshed Sneakers we’ve created a visual representation of Canadians’ food waste, aimed at sparking conversation and challenging consumers to take small steps to reducing that $1,352 amount of food that’s wasted each year.”

Canadians can get a chance to win a pair of 1352: Refreshed Sneakers at www.hellmanns.ca. For every entry, Hellmann’s Canada will donate the equivalent of 10 meals to long-standing charity partner, Second Harvest, supporting their mission to rescue food and reduce waste. Hellmann’s Canada has committed to providing a $25,000 donation, which will provide enough food for 75,000 meals.

“Lunchables is more than just fuel for the body or a quick snack — it powers kids’ creativity through buildability. Whether a rocket ship, penguin, or UFO, there are endless possibilities for what kids and their imaginations can build with Lunchables,” said Daniel Gotlib, head of marketing and strategy at Kraft Heinz.

Known for its nutty flavour, barley tea, also known as “mugicha,” is a popular caffeine-free alternative to conventional teas and coffees in Japan.

Janice Ishizaka and Cilla Watkins created the brand of organic mugicha made with 100 per cent British Columbia-grown barley. The business idea was sparked when Ishizaka was living in Japan and noticed everyone drinking the tea. Her sister Chilla was living in Salmon Arm, B.C., which is home to some of the country’s best barley.

Mo’mugi  tea is available in several retailers in B.C., Alberta, Manitoba and Ontario, online sales on their website and through Amazon Canada.

The duo hopes to partner with a larger beverage manufacturer to expand their distribution, launch new flavours, and make mo’mugi the go-to brand in the Canadian market for barley tea.

PepsiCo Canada entered into an agreement with Labatt to create a new product with the flavour of 7UP within the ready-to-drink space.

“Consumer demand for premium RTD products is undeniable, so innovating to meet Canadians’ preferences is both a priority, but also an exciting growth opportunity for the Labatt business,” said Mike D’Agostini, director of Beyond Beer, Labatt Breweries of Canada. “With the launch of SVNS Hard 7UP, we’re excited to be disrupting the soda and seltzer category with a net-new brand entering the space, leveraging a recognizable flavour consumers know and love.”

“Labatt’s expertise in the alcoholic beverage space is why we are excited to build upon our longstanding relationship and innovate with one of our most beloved flavours,” said Laura Gray, director of White Space Innovation, PepsiCo Beverages Canada. “By doing so, Canadian consumers now have even greater choice when exploring ready-to-drink options across the country, with a new product developed with a flavour they love.”

Evan Cohen, CCO and president of Partake Brewing, expressed, “Pils stands out as a highly sought-after style among craft beer enthusiasts and Partake drinkers alike, and we strive to satisfy. Leveraging our expertise, we’ve crafted a low-calorie, non-alcoholic rendition of this style that remains true to the classic pilsner style.

The new pils is available in specially marked variety 12-packs at select retailers across the U.S. and Canada. It can also be purchased online for a limited time at https://drinkpartake.com.

“At Georgian Bay, our commitment to protecting the environment is at the core of everything we do. We’re thrilled to unveil the launch of Canada’s first-ever paper spirit bottle hitting shelves this spring,” shares Denzil Wadds, Georgian Bay Spirit co-founder. “The new Georgian Bay Eco-Friendly Gin, meticulously crafted with a unique blend of botanicals, are packaged in lightweight, 100 per cent recycled paperboard bottles. These innovative bottles not only showcase our dedication to sustainability, but also boast a carbon footprint six times lower than traditional glass bottles.”

The Eco-Friendly Gin is a special botanical forward blend using 99.7 per cent of gin inputs locally sourced from Ontario.

“We’re taking our commitment a step further. For every bottle sold, we pledge to plant a tree, contributing to the reforestation efforts and making a positive impact on our planet,” shares Amy Smith, Georgian Bay Spirit’s marketing head. “We are proud to be at the forefront of environmental change-makers in beverage alcohol and want Canada to join us on this journey towards a greener future, one sip at a time.”

The foundation of the company’s future vision is K-Rounds plastic-free pods. The pods are created from roasted coffee beans that are ground, pressed and wrapped in a proprietary, protective plant-based coating preserving the coffee’s flavour and aroma, eliminating the need for plastic or aluminum.

K-Rounds plastic-free pods will work in the new Keurig Alta brewer. The company will begin beta testing the Alta brewer in fall 2024.

The development of the Keurig Alta brewer and K-Rounds plastic-free pods is the result of a multi-year innovation project which incorporates significant intellectual property in beverage, pod, appliance and manufacturing design and processes. As part of this intellectual property portfolio, KDP has acquired a perpetual license to know-how and technology invented by Delica Switzerland for their CoffeeB system in Europe, including a proprietary plant-based coating and application processes. KDP’s partnership with Delica grants Keurig exclusive rights to use and build upon these technologies for consumers across the U.S., Canada and Mexico.

Manitoba Harvest Superseed Oatmeal aims to fuel healthy mornings with 10g of protein, 8g of Omegas 3 & 6 and 4g of fibre per serving.

“This new, nutrient-dense oatmeal will upgrade breakfast options for families everywhere,” said Jared Simon, president of Manitoba Harvest Hemp Foods. “While oatmeal is a breakfast staple, the addition of hemp hearts offers a unique balance of protein, fibre and Omegas—an ideal combination for active lifestyles. Our new Superseed Oatmeal is perfect for those looking for more holistic sources of energy to fuel their day.”

Unlike the standard four-piece bar, the Iftar bar features 30 pieces. The bar is divided into three parts, with each set of 10 pieces representing the 10 days of each Ashra, featuring iconography inspired by the 30 phases of the moon in the Islamic lunar calendar.

“Last year’s Iftar bar resonated widely with Canadians celebrating Ramadan,” says Riona Coller, marketing leader, confectionery, at Nestlé Canada. “We’re thrilled to officially offer a limited run, furthering our community engagement, and embodying the spirit of service during the holy month with proceeds to support Food Banks Canada. We’re honoured to play our part and anticipate many more meaningful celebrations across diverse communities in the years ahead.”

All proceeds from Iftar bar sales will support Food Banks Canada.

The Iftar bar is now available at www.kitkat.ca while supplies last.

“Havoc was born out of the desire to provide Canadians with a multi-sensorial experience paired with a unique combination of intense flavours,” said Jess Spaulding, chief marketing officer at PepsiCo Foods Canada. “Every aspect of this brand from the flavours and shapes to packaging design has been carefully considered and developed to connect directly with Canadian Gen Z consumers who enjoy bold, spicy flavours.”

Havoc is available in three flavours: Fiery Lime Flavoured Rolled Tortilla Chips; Smoky Nacho Twisted Corn Chips; and Bulgogi Blaze Flavoured Potato Chips.

This is the first Canadian-led product launch in over a decade.

“As part of Lactalis Canada Foodservices’ commitment to always deliver the highest quality products to our customers and ensure a seamless back of house experience, we are excited to further complement our Galbani Professionale portfolio with the addition of Galbani Professionale Premio pizza mozzarella here in Canada,” said Iven Zanardo, general manager, foodservice, ingredients and exports at Lactalis Canada.

Learn more about Lactalis Canada’s Galbani Professionale Premio pizza mozzarella at Galbanipropremio.ca.

“The Kraft Heinz Not Company creates plant-based versions of fan-favourite foods that taste like the real thing, yet don’t require people to drastically change their eating habits,” says Lucho Lopez-May, CEO, the Kraft Heinz Not Company. “NotCo brings its revolutionary AI technology that has a proven track record in creating mouthwatering plant-based foods to Kraft, the beloved mac & cheese brand that sells over a million boxes every day. Leveraging the strengths of both companies, we’re offering the creamy and comforting experience Kraft Mac & Cheese fans have loved for over 85 years, without the dairy.”

Now available at most major grocery retailers across Canada, McCain Medleys come in two flavours: Italian-style Roasted Potatoes & Veggies and Roasted Potatoes & Broccoli. They and can be prepared in the air fryer or oven in 16 minutes. 

“As the leader in French fries, McCain has invested a lot in research and development to provide restaurant quality experiences at home,” said Mike Embir, marketing director at McCain Foods Canada. “For McCain Medleys, we implemented this same rigour to deliver crisp and vibrant vegetables alongside our delicious potatoes to ensure we bring the same quality and joy to the table for occasions when families are seeking a quick and easy weeknight dinner solution that doesn’t involve boring, soggy frozen veggies.”

“Get ready to discover your best holiday yet,” said Mary MacIsaac, Senior VP, Loblaw Brands and Marketing, Loblaw Companies Limited. “We honoured the past four decades of the PC Insiders Report by bringing customers our biggest and best holiday assortment of PC products in our history. We’ve thought of everything to make your holiday entertaining easier and more delicious, including bringing back some favourites we’ve heard our customers missed.”

Known as a destination for appetizers, meal solutions and treats, the team at President’s Choice® continues to launch one of the best assortment of products for easy and delicious holiday entertaining.

“For the very first time our almost 16 million PC Optimum members can access the report directly from the PC Optimum app,” continues MacIsaac. “We are always evolving how we can better serve our customers, which includes making it easy to see what’s new in our stores and helping them get inspired for the season, right from their phones.”

New items in this year’s PC Insiders Report include:

• PC® Eggplant Parmigiana Sfogliatelle Pastry Bites: Hand-shaped in Italy with all the rich flavours of eggplant, three cheeses and a tomato-bechamel sauce.
• PC® Thai Basil Shrimp Spring Rolls: A PC bring-back and hand rolled in Thailand, these spring rolls are paper thin with one full Thai basil leaf per roll.
• PC® Holiday Feast Turkey Stuffing Burgers: Made with white and dark meat, studded with pieces of bread stuffing, cranberry and gravy-inspired seasoning (including celery seed, parsley and sage).
• PC® Cauliflower Gnocchi: Made with over 70% cauliflower and only four other ingredients – cassava flour, potato starch, sea salt and extra virgin olive oil.
• PC® Ready to Bake All-Butter Croissants: Includes 16 layers of French butter to give you a rich pastry and the perfect first bite.
• PC® Candy Cane Cookie Dough Ice Cream Bites: We wrapped mint ice cream with candy cane pieces in rich, chocolate cookie dough.
• PC® World of Flavours Turkey Stuffing Flavour Rippled Potato Chips: Another PC bring-back, crunch into flavours of poultry seasoning, sage, black pepper, celery and parsley, tucked generously into the ridges of crinkle-cut potato chips.

PC products are available at Loblaw stores across Canada, including Loblaws, No Frills, Real Canadian Superstore, Shoppers Drug Mart, Zehrs and through orders placed with PC Express.

Produced in Woodstock, Ont., at Burnbrae’s solar-powered farm, these new offerings are another step toward the company’s goal to reduce greenhouse gas emissions.

“At Burnbrae Farms, we recognize that a lot goes into a little,” said Margaret Hudson, president and CEO, Burnbrae Farms. “As the largest family-owned and operated egg business in Canada, our mission is to produce healthy, great tasting eggs and egg products while respecting the environment, people and animals in our care. Our Naturegg Solar Free Range products reflect our sustainable and responsible farming practices, our family values, and our commitment to nourishing Canadian communities from coast to coast.”

The new offerings come from free range hens that are housed in open-concept barns with access to the outdoors.

Naturegg Omega Plus Solar Free Range and Naturegg Solar Free Range eggs are available in Ontario, Quebec and Atlantic Canada.