Nestle introduces paper packaging for KitKat

KitKat is introducing recyclable paper packaging as a pilot test for the brand. The recyclable paper packaging will be available for a limited time in Australia.

Nestlé will produce more than a quarter of a million KitKat bars wrapped in paper in an exclusive partnership with Coles, an Australian retailer. The pack has a QR code that people can scan to offer feedback on the new paper packaging.

Packaging experts at Nestlé’s Confectionery Research and Development Center in York, U.K., adapted and tested the paper, while scaling it up for use on modified high-speed flow wrapping equipment.

Louise Barrett, head of the Nestlé Confectionery Product Technology Centre in York, said, “We are exploring different types of alternative packaging solutions for our confectionary products. For KitKat, the challenge was to find the right paper packaging solution with a high level of barrier properties to adequately protect the chocolate. We had to maintain the perfect balance between the iconic crispy wafer and smooth chocolate that people know and love, whilst at the same time ensuring the packaging is recyclable in the paper stream.”